INNOFACT. Because smart minds love smart communication.

Market research – dry and boring? Not with INNOFACT. For the Düsseldorf-based institute, we created ads with sharp copy and eye-catching design to captivate number crunchers with smart headlines. Our communication ensures that INNOFACT not only stands out among the best market research institutes but also comes across as genuinely likable. With INNOFACT, there’s no second-guessing—just confident, research-backed decisions.

Weinberger. The brand the grey ones trust. Or: How to convince older target groups.

You know: Older people are difficult to convince. A brand for tested health and sanitary products for seniors must therefore above all build trust with the target group 70+. Therefore Weinberger® went on makeover with Orfgen marketing. With the necessary respect for age, a fresh corporate design and above all with newly designed packaging, we were able to convince the sprightly target group. The result: Already in the first weeks after the launch in the new design, sales and demand in the trade increased significantly.

Friends and Supporters of the Kunstakademie Düsseldorf. Pro arte. Pro bono.

Art comes from skill. Unfortunately, however, young artists in particular are often unable to do what they want because they lack the necessary means. This is why the Society of Friends and Supporters of the Kunstakademie Düsseldorf e.V. supports these young talents with additional resources. And we support the association. For example, in the conversion of the website into an easy-to-use platform for the association and with measures to attract new members. Here is one of them: Just click here and become a member. Thank you!

FC Schalke 04. More Schalke than ever before.

Soccer is a game with ambitions. That’s why the renowned FC Schalke 04 chose us to implement a major membership program. Our goal was ambitious: More members than BVB and to establish ourselves among the top five clubs worldwide. Challenge accepted. And we did even more. We gave members what they deserve – more appreciation, more participation, more benefits. The result? Within a year, 12,000 new Schalke members joined the club. That means we achieved our goal. And Schalke became second in the Bundesliga with Domenico Tedesco.

FOM. Communicating for studying.

“So one decision is that man must learn.” What Wilhelm Busch already knew, FOM has been implementing for many years as the largest university for working people. Here you can further your education and develop your skills in addition to your profession. To ensure that many students continue to do so, Orfgen Marketing looks after FOM’s brand communication.
The result: Summa cum laude. Maximum awareness, more than 50,000 students, rising trend.

DOKAS. The eye eats too. Or: How to turn pet food into favourite snacks.

People only want the very best for their four-legged darlings. A brand that is not perceived in the trade in this way is for the cat. That’s why the animal snack manufacturer Dokas commissioned the animal and brand friends at Orfgen Marketing with a complete relaunch. We turned every part into a treat for people and animals: premium positioning, new claim, modern packaging and web design, as well as advertisements and sales promotion materials with bite.  The result: a real love brand, listing in the specialist trade and in the large supermarket chains and a loyal fan base among two- and four-legged friends. 

Handelsblatt Media Group. More sales for the absatzwirtschaft.

For almost 60 years, absatzwirtschaft has been the magazine for marketing experts. So: for people like us. The development of the communication relaunch is therefore a special pleasure for us – and an exciting task. In order to win new readers, we develop advertisements for each individual issue, design online measures and support sales with sales flyers, presentations and posters. So that sales continue to be right.