Lidl SILVERCREST. Packaging design that sells – even without a salesperson.

From headphones to contact grills, VR headsets to smoothie makers – we revamped the packaging design for Lidl SILVERCREST: clear, modular, and attention-grabbing. The key objective? Self-selling ability – products that sell themselves. Because in retail, there’s no one to explain the product – the design has to do the talking.

With a clear layout, bold typography, and imagery that sparks desire, we created something remarkable: hundreds of products, one consistent look, across more than 20 languages. The result? Packaging that communicates everything you need to know – before you buy. And that’s exactly what makes the difference in the retail landscape.